Seductive Sounds Await

Step into a world of captivating music and artistry, where every note tells a story and every melody carries you to new dimensions.

Artist Bio

South North SouthWest, the enigmatic alias of VAL, is a multifaceted artist whose work weaves a vibrant tapestry of sound, style, and cultural introspection. Born in the soulful crucible of Detroit, Michigan, VAL’s moniker encapsulates the dichotomies she navigates—regional roots, personal transformation, and a fearless fusion of genres. A sonic alchemist and fashion visionary, she dances effortlessly between the raw pulse of hip-hop, the ethereal currents of alternative soul, and the avant-garde edge of experimental couture.

From her early days in Detroit’s grassroots performance scene, VAL has sculpted a magnetic presence that defies categorization, captivating audiences with her genre-defying artistry. Her breakout single, Scorpion, featuring That Mexican OT and Jesus Smokes, is a testament to her lyrical prowess and electrifying charisma—a bold declaration of her ability to command both the mic and the moment. As South North SouthWest, VAL crafts art that transcends boundaries, channeling the spirit of her city while speaking to a global audience. Her creations—whether through music or style—are a radiant bridge between north and south, east and west, always pulsing with unapologetic heart and vision.